Nestled in central Queenstown, the Well Spa offers an oasis away from the adrenaline-filled activities of the town. Specializing in facials and massage, the Well Spa uses locally sourced products, and features unique New Zealand ingredients.

After changing ownership and going through several rebrands, the Well Spa needed to solidify its brand through a cohesive suite of collateral, social strategy, and brand voice. New window treatments, signage, menus, and digital reimagining were carried out to strengthen said brand and build trust with customers.