Eichardt’s Private Hotel is one of the oldest properties in Queenstown, renowned for its luxury boutique experience. With just seven rooms alongside a penthouse and apartment-style rental, guests receive a premium experience from booking until departure.

Being a long-standing brand with a widespread recognition, refreshing and updating outdated materials while staying true to the historical brand was paramount. As the hotel space and guests evolve, the challenge became creating materials that communicate the modern luxury of the hotel while uplifting its historic characteristics, too.